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INITIATIVE-
WE DO MORE
than accommodate requests.
We proactively share ideas and
recommend solutions.

In evolving media landscape, Yellow Pages and Search Engines are go-to sources for consumers shopping locally. The findings from the below report from Burke show an increasingly fragmented media marketplace, with consumers consulting two to three sources of local information on average when making a purchase. They are still using their Yellow Pages - either print, online, or both. Today Yellow Pages and search engines dominate the local search space among all media.

The key takeaway for the local business advertiser is that the most successful approach to marketing is an integrated one. You can’t ignore any medium, and you have to take a look at how your print Yellow Pages ad, your Internet Yellow Pages listing, your website, your SEO program, and your social networking platforms can all work together to reach the most customers possible.

Adgenio is the leader in providing significantly improved advertising strategies and management to companies who conduct business across the USA, in Canada, Mexico and Puerto Rico. Clients are commonly referred to us by ad agencies or parent companies because of our track record. Some seek us out after having mediocre experiences with other Yellow Pages Agencies or local publishers’ salespeople.

You may be in a similar situation. Ads may be running in various directories, your phones may be ringing reasonably often, but you don’t have time or the inside information to investigate what areas are weak. It’s what you don’t know that can prevent your advertising from achieving its full potential. In a creative, well structured, and properly managed program, large and small improvements often translate into major savings and additional customer response.

What can we find for you? Our services are FREE.
Click here to receive a sample complimentary marketing analysis.

Following are examples of small and large improvements that we have recently made to clients’ Yellow Page advertising programs:

A Fortune 500 Company asked us to review their Internet Yellow Pages Advertising, implemented by the outgoing Yellow Pages agency. We found an ad, running nationally, that they placed under the vehicle “sales” category. Unfortunately the entire ad’s verbiage pertained to the “renting” of vehicles and not to the “sales” of vehicles. Further, this ad appeared in black ink instead of in full process color on a white background that was available at no extra cost. And the outgoing agency failed to include a “Call to Action” line that was offered as part of the package. Unbeknownst to our new client, their previous agency ran this erroneous ad for an entire year. You benefit from our persistent pursuit of excellence, thoroughness and common sense.

A client’s previous Internet Yellow Pages agency failed to inform the client that they qualified for an additional 10% off their print ads as a reward/result of placing ads on a publisher’s Internet Yellow Pages. We informed the client and passed on the savings to them. We strive to protect your financial interests.

We reviewed a client’s Yellow Pages print advertising that had been placed with a large competitor of ours. The previous agency placed an ad in a directory over 100 miles away from the location, in another state, despite the fact that the client requested local advertising exclusively. We cancelled the ad and placed their ad in the best local directory. We are driven to make certain that your strategy is implemented correctly.

A local publisher’s salesperson (one of the largest publishers in the country) contacted our client and offered the client a buy-one-get-one-free directory advertising incentive which sounded like a great deal. However it was more expensive than what we had recommended, a 75% on-going discount. Further, with our recommendation the client had the flexibility to order individually sized ads that best suited each of their headings rather than one standard ad size for all headings. We are your advocate and provide you with objective, valuable advice.

One of our clients is affiliated with a Van Lines and they are required to place some of their ads with the Van Line’s Yellow Pages agency. Because we have proven to uphold a high standard of excellence, our client requested that we review the advertising proposals from the Van Line’s agency. We identified advertising opportunities that the agency’s proposal failed to offer - a FREE ad upgrade to nearly double the ad size with a white background and process color (as opposed to black ink on yellow paper), no strings attached. You benefit from our consistently high standards, and to our dedication to deliver better advertising opportunities to you. We work harder and smarter for you.

Primary Goal
Our primary goal is to substantially impact your company’s sales and marketing efforts so as to help your company grow efficiently. We specialize in taking over directory programs and enhancing them with:
• a stronger overall program strategy
• improved ad design
• effective management
• increased value
• highest level of accuracy

Some of the steps we take include determining your optimal directory coverage and placement for each target market and demographic group after intense research; we suggest the most effective ad sizes and layouts and identify publisher incentives to maximize your budget in any given market. We also coordinate your Yellow Pages media message with your other advertising media for consistent and effective results.

Our Services are FREE!

Improving Branding
Many clients benefit from having us review the positioning of their brand so that their uniqueness is clearly understood by their prospective customers. The positioning of your brand should be vivid and consistent in the Yellow Pages and through every other point of contact your customers have with you.

Certified By Publishers
Adgenio is one of the few firms in the country that is certified by the Yellow Pages Publishers Association to place your advertising directly with the publishers of thousands of print and internet directories throughout the United States and Canada, as well as internationally. Our firm is linked to all major publishers and communicates daily through that network using specialized computer systems and software. These systems, combined with our high caliber staff, deliver exceptional quality control, a nearly instantaneous response time and an overall superior Yellow Pages program.

Success Measurement
To this end, we measure our success by YOUR success. Our goal is to keep you exceptionally pleased with our services as long as you will have us…which we hope will be for decades. Our clients are happy to share their success stories with you.

Why Adgenio?

CLICK HERE TO RECEIVE A COMPLIMENTARY MARKET ANALYSIS

 
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