TO MAXIMIZE YOUR
EXPOSURE, YOUR SITE
must fit the guidelines
for each search engine's
ranking algorithms

What would direct marketing be without sophisticated Search Engine Marketing (SEM) and Search Engine Optimization (SEO)? Our affiliate is one of the best in the industry.

We have yet to find a website that would not benefit from improvements in design, architecture and keyword selection. Would you like to have a FREE sample website analysis? You may reach us at 800 681-7406 or email us.

SEM – You benefit from having the complex and time-consuming tasks eliminated from the SEM equation. We identify the most valuable search words to your specific company to ensure you spend your marketing dollars more efficiently. You know exactly how well your efforts are working with highly detailed reports that show you who clicked on your ad, who contacted you by email or telephone and who filled out a form or printed a coupon from what specific page on your website. We also record prospects’ calls to your business for those of you who want to monitor the effectiveness of employees’ handling of inquiries and/or to identify what prospects are asking when calling. The combination of our Web analytics and search marketing also provides insight into which keywords drive the highest value across multiple sessions.

SEO – Your company benefits from superior organic rankings (non-paid searches) when your website’s architecture and navigation are properly structured so that your site is more visible and usable by search engines. It is a difficult science since Google, Yahoo and others constantly revise how they rank free listings. Our experts have the experience to keep up with the changes in order to keep your site ranked higher while maintaining the integrity of its design and ease of use by your prospects.