THE MORE COMPLEX OUR SOCIETY BECOMES the more valuable your brand becomes - Harry Beckwith
MSN CHOSEN BY VERIZON MSN (Microsoft) was named as the default search engine on Verizon phones
Verizon is expected to have the largest U.S. cellular subscriber base
Resource: Ad Age Daily January 8, 2009
CONSUMERS PREFER ONLINE FREE SEARCH RESULTS OVER PAID ADS
• 87% of commercial clicks take place on the FREE search results
Resource: JupiterResearch
PROSPECTS USE THE INTERNET TO FIND YOUR BUSINESS LOCALLY
•
74% of web users perform local searches
Resource: Kelsey Group March 2007
•
78% of local consumers using online search to research a product or service make the purchase from a local business “offline”
Resource: WebVisible and Nielsen/NetRatings Survey September 2007
•
37% of local consumers using online search to research a product or service make contact “online” with a business
Resource: comScore & DoubleClick Study
ONLINE VIDEO IS HAVING A PROFOUND AFFECT ON THE WAY WE DISTRIBUTE AND CONSUME INFORMATION
• 52% of all web traffic is video
Resource: eMarketer December 2007
•
141 million Americans viewed online video in December 2008
Video listings show up in ALL search engines, Google in as little as 10 minutes after they are submitted
EXPENDITURE ON LEAD GENERATION ARE WASTED-
“According to studies, the single biggest issue for contemporary business-to-business marketers is
effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead
generation are wasted because the leads are lost, ignored or discarded by sales people.”
Resource: omniture.com May 2007
EMAIL- Did you know that email ads generated the greatest
number of impressions out of all Internet related sites?
(House ads excluded). “Email delivered over 6 times more
impressions for advertisers than portals and search engines
combined and 9 times more impressions than general/national
news sites.” (29,234,591,000 versus 4,750,932,000. and
29,234,591,000 versus 3,226,718,000.
Resource: Nielsen/Net Ratings AdRelevance, Top Site Genres April 2-April 8, 2007
AdGenio offers robust and extremely easy do-it-yourself email
that you assemble and broadcast online. Or we offer full-service
email marketing for busy folks.
ONLINE SALES SLOW-
“Since the inception of the Web, online commerce has enjoyed hyper-growth, with annual sales increasing more than 25%
overall. But in the last year, growth slowed sharply in major sectors like books, tickets and office supplies and categories
like health and beauty products, computer peripherals and pet supplies. Jupiter Research says the growth rate has peaked.
Sales on the Internet are expected to reach $116 billion this year, or 5% of all retail sales, making it harder to maintain
the same high growth rates. By 2011, online sales are projected to account for nearly 7% of overall retail sales. Consumers
seem to be experiencing Internet fatigue and are changing buying habits. Retailers have livened up their stores to be more
alluring, making the buying experience more pleasurable. In addition, online shopping, because it involves a computer, feels
like work.” Resource: The New York Times, 6/17/07
